Well, I don’t mean literally helping them with a loan of your own video camera, or perhaps posting grainy footage of you miming on youtube. No sir! What’s happening here is that Ugly Kid Joe are utilising a great little website called Kickstarter which in effect is kinda like one of those charity websites - the ones where you sponsor your mates to swim the Channel in a clown outfit – but instead, the charity is Ugly Kid Joe themselves and you’re sponsoring them to make a new music video!
Sound rude to you? Well it isn’t, everyone has bills to pay, even the mightily understated UKJ. It’s a fucking brain wave is what it is, and what makes it so great is that when you part with your money you actually receive something in return. And we’re not talking about some leftover official Roadie boogers from the tour bus. The goods on offer are ungodly, unheard of, and some are the kinda things your ol’ mum would say “Money just can’t buy”. Well, now it can.